DarrenOlander.com

There are literally hundreds of different opportunities all wanting a piece of you. Which ones will you give the light of day? I have compiled a guide to help you evaluate MLM companies and choose one that works for you, not what your sponsor says.

First of all, there are three criteria for fulfillment. You are obviously going to sponsor others into the MLM business of your choice. In order to guarantee that the people you sponsor are satisfied with their choices — and feel good about them — it’s essential for these three criteria to be firmly in place.

SAFETY — There’s little or no risk involved. They won’t lose their money (not risk a whole bunch, anyway), their health, their happiness, their friends and family, their reputations, their dignity, their status, their job, their self-esteem… nothing will be worse than it already was.

EFFICACY — It does what it says it will do. It keeps its promises. It works! (This includes the company, the compensation plan, the products, the support systems, and the upline team.)

VALUE — The benefits are much greater than all of the conditions that had to be met to obtain them. (The difference defines their degree of fulfillment. If that difference is negative, it defines their degree of disappointment. Either way, it will make them want to tell others about how they feel!)

Most people consider themselves lucky to get two out of three when they buy or commit to anything. If you are fortunate enough to get all three out of three you have a fantastic start!

In addition, there are five factors to consider in order to properly evaluating each network marketing business opportunity…

1. The Company

The Company comes first in priority for one simple reason: if the company goes out of business, so do you.

Company failure is the single biggest threat to network marketers, because 90% of them fail in the first five years.

Check out the track record of the company owners and senior management. Have they been previously involved in failed companies? Do they have convictions for criminal or corporate offences, such as fraud? (Corrupt, incompetent or inexperienced management is still a major cause of company failure. Any decent company will be happy to be scrutinized.)

Start-ups of course are risky but they also can provide a high return because you can reach more people especially in the network marketing industry who haven’t heard about it yet. Because of this I recommend getting your foot in the door by first focusing on one solid business to start a foundation, and commit yourself to it before quitting or expanding your portfolio so you have somewhere to work from.

Another word about companies… “Don’t put all of your eggs in one basket”. Building multiple streams of income is the quickest and easiest way to creating a large income online. Once you have created a foundation create a secure income by adding on other income sources.

2. The Compensation Plan

The compensation plan is second in priority because 90% of network marketers fail to make money, despite their valiant efforts and hard work, and despite name calling (”quitters” or “losers”) by some upline ‘leaders’ and company managers.

The simple reality of network marketing is that most compensation plans are geared against the part-time marketer. They reward the company and the “heavy hitters” with mega-networks at the expense of the part-timers.

Beware, too, of “breakage.” This is the money that rolls up to the company when distributors fail to qualify for bonuses due to high group volume qualifications. Breakage can results in windfall profits to companies that can amount to as much as 50% of their net annual profits. This money rightfully belongs to the members.

3. The Products

The basic truth about products is this… they do NOT drive network marketing. Money does. It’s estimated that as many as 75% of most companies’ distributors don’t even use their own products because they can’t make enough money to buy them.

There’s a name in network marketing for people who are focused on products and prices. They’re called customers.

As an entrepreneur, you should be focused on marketing and margins, not products and prices.

While it’s crucial to have good quality, well priced, high demand, highly consumable products in network marketing, they’re what you carry in your business vehicle — they are NOT the vehicle itself.

Be wary of companies and network leaders who promote heavy emotional commitment to their products. Too often it’s a cunning distraction to keep you from looking too closely at the first two factors — the company and the compensation plan.

Despite this fact, you should have 100% belief in the product, compensation plan, and company. In a perfect situation the products should be something you are excited to personally use and recommend.

4. The Support Systems

You need effective systems in place that can be easily and inexpensively duplicated, over and over again. Systems for lead generation, prospecting, presentation, sponsoring, training, communication, recognition and support allow you to focus on people and their needs. You don’t get bogged down by the workings of the systems. Systems for ordering products, shipping of products, payments and bonuses should be provided by the company.

5. The Upline Leadership Team

Committed, caring, supportive upline leaders are crucial to your early and long term success. They should have training programs, supervision and support strategies and systems, and they should be accessible to you and your downline.

You owe your upline leaders nothing but gratitude for helping you succeed. They, on the other hand, owe you and your people their livelihood — their incomes and lifestyles. They have an obligation to YOU, not the other way around. Don’t be afraid to ask for help — and demand to know their level of commitment BEFORE you decide to join them. (It pays to check them out with other downline members, too, to learn the reality of their fine sentiments and promises.)

Just a small tip before I end this. The scams and duds in network marketing (they’re never true network marketing, they only pretend to be to fool people) are easy to find — when you know how.

Here’s the reality…

They always create a FALSE vision of getting rich with NO time, NO effort and NO discipline required.

So anytime you encounter an “opportunity” that tells you it can make you rich with no time, no effort and no discipline, you can be absolutely certain of one thing… it’s a FAKE. Let’s get real, would they need you if any of that was true? If it does work for some time, it is very short lived and is not a good strategy for long-term success.

In closing, it is still always better to get started right away instead of spending too much time looking… while you are out in the field you just may accidentally come across what you have been looking for!

To your success!

Darren Olander
Network Marketing Consultant

If you have not been successful in your online business yet then it is likely that is because of our commitment level. Right now I want you to measure your commitment level. Rate it from 1 being the least committed to 10 being the most committed towards your success online. Now let’s take that number and put a zero behind it and turn it into a percentage. For example 4 would now be 40% and 6 would be 60%. It is important to first know this commitment level before you will be able to figure out how and by how much it needs to be raised.

Why is your commitment level such an important factor in your success? It is important because depending on how committed you are, your actions will change. You will do more productive activities when you have a higher level of commitment than you ever would with less commitment. Your mind and actions change because your focus has changed.

In order for me personally to become successful online I had to achieve a 100% commitment level. That is when I knew that this was my passion and that I wanted nothing else besides success through an internet business. My commitment changed my daily routine immensely. I would then wake up in the morning, get on the computer and begin work on things that I knew would progress my online business. With my free time I would read blogs, articles, listen to training audios and videos and continue to expand my knowledge and apply that knowledge as best I could. Every moment I had I would be anxious to work on my business because I had a 100% commitment level and a very strong desire to create time and financial freedom for myself in the near future. Once I started working on my business like this I had new ideas for my business constantly popping up in my mind and essentially the universe came together to form what was a strong desire into a clear path towards my goal. It was not long at all before I was making enough online to quit my day job and work full time from home.

How many rags to riches stories have you heard or read? If you have been online for much time at all I’m sure you’ve seen at least quite a few, and if you have been online longer you have probably seen many. These are people who practically had nothing to work with except a strong desire and commitment, and now earn multiple six figure incomes. There are many people who have experienced that and the only difference between them and others is their extreme commitment to success. They would not accept failure.

I was only moderately successful for a couple years when I first started out. I had a commitment but it was only 50 or 60%. My breakthrough as explained earlier did not come until I chose to give it my all and went for it 100%. The truth is that even with a 50 or 60% commitment level you will not receive the results you desire. In fact even 70 to 80% is not acceptable. If you want to make a full-time income online you need to be 90 or 100% committed. You need to provide your online business a power boost by working on it every chance you have, brainstorming and thinking about it even while you may be at your regular job, and working late nights to ensure change. Trust me, if you work like this you will receive major change in your business within just a few weeks, and within a few months easily be making the money you need to continue it full time from home and be free of your day job. The great thing is that after you have done this for a while and experienced its success it actually will take less and less commitment on your end to continue that success into the long future. You will have cut out your job and have more free time, and even if you work less on your online business since you already have gained the knowledge and financial foundation… you will be perfectly fine! Now that is time and financial freedom! The important thing is getting yourself to that level, the crazy desire and commitment level, because it is then your thinking and actions will change.

I will now share with you the different characteristics one has with a 100% commitment level. If this does not describe you then try to get motivated, discover your emotional why for why you are doing this in the first place, and try to adopt the characteristics in order to boost your commitment level through the roof. Again, the following are shared from the viewpoint of someone with a 100% commitment level.

1) If it is to be, it is up to me. As a highly committed individual you know that your future and success depends only on you. You will not even believe in the ability for someone else to have control over this. Your failure can only be blamed on one person, you.

2) I will make the time to succeed. You may have a very busy schedule, but you believe and know that there is enough time in each and every day for your business. You will not stand even one day, but instead walk at least one foot closer each day towards the door of success. Even ten minutes spent productively is better than nothing.

3) My time will be spent on activities that produce the most results. The fact is that 20% of what you do online will create the majority of your results. You need to focus on the things that create those results. Spending all of your time checking e-mail, reading forums, or chatting is usually never a productive way to spend your time. Placing advertisements or anything that will produce real results is well spent time.

4) I will make myself coach-able and shaped into the characteristics needed for me to succeed. You are aware that some of the things you may have been taught and learned in the past are not true and will only hinder your success. You allow yourself to learn and have the humility to know that each person you come in contact with has the potential to share knowledge that could help you. You are also aware that some of your current habits may hinder or block your success online, and you will need to work on changing these habits. You have the courage and power to move beyond any obstacle that comes in your way.

5) I have a burning desire so strong that I will seek out mentors and attempt to soak up every bit of knowledge they have. This is a big one and I have noticed this characteristic only in those who become very successful. Most leaders are more than happy to help, but you must have the desire to chase after them, ask questions, and pursue them to follow their lead. Too many people have the desire to learn but they do not act on it. Successful mentors and leaders do not have the time to be chasing after you trying to teach you, you need to feel comfortable with approaching them on a regular basis because it is easy for them to forget about you or lose touch. Those that have contacted me on a regular basis asking for tips on things they are doing or on their marketing have experienced impressive improvement. Make sure to find several mentors that you want to learn from.

It sounds simple but it is always easier said than done. Check your commitment level on a regular basis and make sure to keep it full to the brim if you want results fast.

To Your Success,

Darren Olander
Marketing Consultant

Hello everyone!

There is a new travel company called Travelencia that will be entering pre-launch soon, hardly nobody knows about it yet… If you would like to be notified as soon as it is ready make sure to subscribe to my list at http://www.ebuzzlist.com . I will be able to provide more information soon!

To our success,

Darren Olander

Network Marketing and Time Management

Time management and organization is incredibly crucial to your success online. I have personally found the key to my success simply in my daily routine. It is the things that I consistently do on a daily basis. Advertising online is not a one time deal. It takes placing advertising in various places over the web every single day, even it is only for half an hour each day. Too many people get caught up in doing something once, receiving some return on that work, and then failing to continue to do what they did that one day to produce those results on a daily basis.

If you have many places you place ads on a regular basis then keeping track of them can be a big headache. For example, say you have one place you can send an e-mail advertisement every seven days, another place you can send every 48 hours, and another place you can send every 72 hours. It can get even more complex than that when you start adding on more, such as a lot of different safelists that limit you to mailing every so many days or hours, or possibly even advertisements you place on certain days of the week, or solo ads you send once a month. There are also tasks you will need to do on a daily basis, and keeping track of these is just not as simple as one would hope.

If you have had this problem, or expect that you will…more likely than not, I am happy to pass on the solution to you. Now I don’t own this neat little program and I’m not even an affiliate for it, so I get absolutely nothing for recommending it to you, but that is how strongly I believe in being organized with your online marketing. The name of the program I use is called EssentialPIM. You can download it for free at EssentialPIM.com. That’s right, I use the free version and it does everything I need so you don’t need to upgrade.

The nice thing about it is you can add new tasks, and these tasks can be recurring for an unlimited time. So if you have a safelist you are going to send an ad to every 48 hours, create a new task with the name of the safelist telling yourself to mail to it and have it repeat. Now you can see it in the schedule for the day and even get a reminder about it if you want. Now there is no more confusion of keeping track of what to do and when! Most importantly you will now be following a daily routine. Want to encourage yourself to surf traffic exchanges for an hour every 3 days? Then all you have to do is add a task and have it remind you every three days. This way you will begin getting the things done that are needed to experience the success you have always wanted.

Another important task is to give yourself time to learn something new every week. If you are always learning something new and constantly expanding your marketing and advertising knowledge you will be on a very successful road. Knowledge and consistency is the key!

To your success,

Darren Olander