A new feature you would have noticed inside Sweeva is the Site Of The Day (SOTD) which you can bid against other users and the highest bid of credits gets their site seen as SOTD for, well, a day of course!
I can definitely see some Pros and Cons to this, but I wanted to do some math first to see how it stacks up against just regular bidding to get your site seen… because in recent history for SOTD it takes anywhere from 8,000 – 30,000 credits for you to win SOTD!
So this is what I did…
I figured I would be extremely generous on the side of supporting SOTD by being extremely low on my calculations for bidding.
At a high point of day at Sweeva you can expect to spend on average 150 credits to get your site displayed once. On that once display you can get 40 views or so at a high point of day, and 30 or so at a low point of day. So I decided to just go with 150 credits and you get 30 views, again to favor SOTD in this comparison.
Well, in normal bidding then, you can spend 3,495 credits (if being generous, you actually should spend much less) and get 700 views.
But the SOTD is receiving around 700 views the whole day. Does this mean the SOTD is only worth, at most, 3,500 credits?
Would you spend 7,000 credits or more to get those 700 views when you could get 1,400 using normal bidding?
Would you spend 14,000 credits or more to get 700 views on the SOTD when you could get 2,800 using normal bidding?
28,000? Some have.
But it comes down to interpretation of the quality of these views, because like I said there are pros and cons.
With SOTD you are in the spotlight, and will most surely receive the most UNIQUE viewers for the day.
Without SOTD (and just normal bidding), you would receive far more views but they would be duplicate views. Many people would see this as a good thing since multiple exposures to the same people is good when branding through TEs.
What do YOU think? Let me know…
Darren Olander
Average bid right now is 18,000 credits.
If you were buying that many credits it would cost roughly $60.
You can buy a start page on a traffic exchange for much less than that.
Granted the quality of traffic on Sweeva is a little bit better since most people are actually looking at and commenting on the pages. But that's still really expensive.
However if you are going to surf for credits it becomes a bit more complicated since people are earning at different levels. A free member who just joined earns 1 credit per view. They would have to surf 18,000 pages to earn enough credits to buy a SOTD. A pro member who has been very active and ranked up to level 5 can earn up to 10 credits per view (I think). So that person would only need to surf 1,800 pages.
The average SOTD is getting about 650-700 views. So that still seems really expensive to me.
Personally i'd rather spend 18,000 credits to get my site shown 120 times in the regular viewer. That gives me 120 opportunities to interact with my viewers which I believe will give me better results than having SOTD for one day.
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Yep, that's a good way to look at it too.. thanks Jerry!
Yeah, I am glad that you wrote this. I have been thinking about this for a little while now. I make sure to get on and surf my "10 a day", and do my SOTD everyday for the extra experience. But, man are those things way overpriced. I guess it's good for brand exposure, but I would much rather be paying 150 credits for ~30-45 visitors per round then ~12000 for 700 all day.
Yea.. I was seriously considering getting the SOTD, but after considering how many credits you are pretty much wasting, just doesn't seem worth it.. and I want to max out how many leads I get from my credits (like we all do).
Hi Darren,
I did the math as you've done, which led me to ask some other friends and marketers if those people were doing drugs (you know which people I'm talking about). Good point though buddy, but "some people just don't get it". I just had a problem with my internet connection in Thailand for a day and half, so I couldn't surf my daily 10. Well needless to say, I lost all of my experience points that were built up for over two months. I politely asked that they reinstate my points, seeing that they know I am there everyday, but that was shot down real quick. Guess you've also noticed that they took away the extra credits we received for our sites ranking high, and replaced them with experience points. What a crook of S***. Excuse the hidden French. I did let my feelings on all of these matters be known today, but I received a response from a dear friend in support, who informed me of the already expected rebuttal. Tis life I guess.
Thanks again for the outstanding post Darren, and hope to chat soon buddy.
God Bless You and Yours!
Cpt. Michael R. Metzler Sr.
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