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Category: Copy Writing

How to Make Your Landing Pages Even Better

Posted on May 22, 2012May 22, 2012 by darrenolander

If your goal is to make your landing pages even better, you will need to spend some time analyzing it from the site visitor’s point of view. To be effective, all the elements on the landing page must work together to not only provide the site visitor information needed to make a decision, but direction on how to take the next step and respond to your call to action.

Your Seven Step Plan for Email Marketing Mastery

Posted on February 20, 2012February 19, 2012 by darrenolander

Email marketing hits your prospects right where it counts – right in their inbox. With an effective email marketing campaign you can accomplish several different goals all at once. You can: Find new prospects Show off your expertise. Develop trust. Introduce them to new resources. Become a friendly expert in their corner. And of course……

How to Create an Article Marketing Swipe File

Posted on February 15, 2012February 15, 2012 by darrenolander

Most marketers know that article marketing is one of the most effective ways to create backlinks for your website, get more traffic and sell more products and services. When you regularly publish articles to article directories like Ezine Articles, Go Articles and more you can expect reliable results.

How to Use Your Analytics for Blog Post Ideas

Posted on October 17, 2011October 16, 2011 by darrenolander

Finding good ideas for blog posts can be challenging for even the most knowledgeable and experienced blogger. One effective strategy for finding something to write about is to use your analytics to help you find blog post ideas. It will help you to determine what types of long-tail keywords your site visitors are using to find your site.

5 Ways to Get Better Response From Your Email Messages

Posted on August 22, 2011August 21, 2011 by darrenolander

Email marketing messages are still one of the most effective ways to reach your audience. Despite the rise of social media, industry wide reports show that email marketing is dollar for dollar one of the most effective ways to move your leads from warm leads to buyers who are ready to purchase from you. If you’re currently using email marketing and are less than impressed with the results, it’s time to do an audit of your messages and your strategy. By making a few important tweaks to your campaigns and messages you can get all that there is to get out of email marketing practices.

Copywriting Touchpoints – Are Your Words Losing Sales?

Posted on April 4, 2011 by darrenolander

A lot of website owners think that the look of their website is the most important thing. However, even though the design of a website may draw people in, it’s the words that are on the website that can attract and convert your traffic. If you find that you’re getting a lot of visits but not a lot of conversions, the words on your website may be to blame.

Copywriting Tips for Article Marketing Success

Posted on December 20, 2010December 13, 2010 by darrenolander

Even if you’re not a professional copywriter, you can use a bit of copy magic in order to get more results from your article marketing efforts. Article marketing can be such a great source of traffic and sales – it makes sense to take some time to do it right. With these copy tips, you can be sure that your articles are getting the attention you deserve.

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