The benefits of article marketing are well known. By simply writing and submitting articles on your niche topic, you can have an influx of traffic from one of the many article directories available online. Best of all – it’s free!

However the key to successful article marketing is making sure that your reader knows where to find out more information about the topic.

The bio box, sometimes called the resource box, appears at the end of the article and allows you to direct readers back to your website. If you’re new to article marketing, or are having trouble generating traffic from your article marketing, here are three different strategies you can use to make the most out of your bio box.

Strategy #1: Let the reader know about a free resource.

One of the best ways to get traffic from an article directory back to your site is to give the reader an “ethical bribe.” When someone is reading an article they have to be really motivated in order to click from the article directory to your site. You can make this decision easier for them by offering them a reward for going to your site. You should already be offering a free report, e-book or an e-course available on your website in order to build your list. You can use the bio box in your article marketing in order to advertise this free offer. For example:

“Get your free report “the Top Seven Short Sale Mistakes to Avoid” by visiting http://www.yoursitename.com”

Strategy #2: Invite them to contribute their own ideas.

There’s no better way to get someone motivated to take an action then to get them involved directly. By asking the question in your bio box you can get them thinking. This works particularly well if you have an article that is a bit controversial in nature. Once you’re done making your argument for your point of view you can invite the reader to share their own opinion by clicking on the link back to your site. This type of bio box is appropriate for articles that are promoting your blog. For example:

“What do you think of the way the medical system is going? Voice your opinion at…”

Strategy #3: Let them know there is more information available at your site.

One of the keys to successful article marketing is only giving part of the story in your article. This means that if you’re describing a process or discussing a solution you should leave the bulk of the helpful information on your site rather than printed in the article. While you can’t pick part one of an article in an article directory and part two on your website, you can make your article a brief overview of the topic. If you do this you can then tell audience in the bio box that a more complete overview is available back at your website. For example:

“For a more in-depth how-to guide on patio repair, please visit …”

Any of these methods will help you make the most out of your bio box and will get you more traffic back to your main website.

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There’s no end to the benefits you can get from writing a good article. Backlinks, traffic and increased niche presence can all be yours with the right article. However, none of this good stuff can start until you write and post your article. Stuck for article ideas? Look below for a quick list topic ideas for you can find the perfect article topic so you can get rolling with your online business.

1. Write a 101 article

Starting with a broad, basic “101” type article is a great way to get yourself familiar with your topic. It’s also very helpful for your audience as well. A 101 article (ex: Network Marketing 101) will be a great resource on the topic.

2. Write a benefits article

If you want to draw a lot of attention from newbies to your topic, write a benefits article. A benefits article will detail, as the name implies, all of the benefits that come from a process or product. For example, 5 Benefits of Network Marketing Online to highlight the perks of getting into the business.

3. Write a mistakes article.

There are lots of mistakes that people can make in any niche topic, and your audience probably wants to avoid them. For example, those in the network marketing field are probably worried about getting started. You could write “Top 7 Mistakes New Network Marketers Make” and focus on common mistakes all network marketers make in the beginning stages.

4. Write a pros and cons article.

Articles that cover both the pros and cons of a topic are very helpful to the reader, and easy to write. Make sure to cover the same amount of points on both sides. For example, you can write “The Pros and Cons of Getting into Network Marketing” and focus on three points on either side.

5. Write a review article.

Reviews of products and services within your niche are always helpful to your audience. The key with a review is to really purchase the product or service and give an honest review. Cover both the good parts and bad parts of the item you’re reviewing. An example title is “ProfitSystem2: Is the Hype Really Worth It?”

6. Write a how to article

Many topics in your niche require a step by step process that your audience may be looking for. You can help fill this need by creating a how to article. A how to article will cover all of the basics of the process. Your audience should be able to follow your directions to accomplish what they need. For example, you can write “How to Build Your Network Marketing List in 10 Steps.”

7. Write a tips list.

Sometimes tips are just what the audience needs to get going with the topic. The best way to offer advice on a topic is to give a series of tips. The tips can help the audience get more out of their work, life or hobby, depending on your topic. A “Top 10 Tips for Making More Money with Network Marketing” article will attract a lot of attention.

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