Social Media Growth
Just when you think that social media can’t get any more pervasive online, it always does. The growth of social networking sites hasn’t slowed, and it shows no signs of doing so in the future. The power of these sites, the amount of time that people use them and the number of ways to use them for marketing continue to increase over time. This makes them the perfect tools to use for affiliate marketers who can use their massive traffic numbers for their own benefit.
One of the most interesting things about the growth of sites like Facebook is that the amount of time that people spend on these sites per session has continued to grow. Not only is the amount of users growing, but each year has bought users further and further emersion and social dependence on these sites as they get more and more involved in their social networks. This is an extremely useful thing for affiliate marketers who can use this emersion to keep people interested in many different types of affiliate marketing efforts. From small links placed where they will get the most traffic to longer marketing pieces that provide useful consumer reviews or information, social media users will now spend more time reading what you have to offer.
Using Followers for Marketing
Perhaps the best thing about using social media for affiliate marketing purposes is the concept of followers. Depending on the site, they may be called friends, fans, followers or something else, but the concept is the same. If you are a popular social media user, you will build up numerous followers over time. Those followers get notified when you add something new, including your marketing efforts. This allows you to broadcast your marketing far and wide and to do it automatically.
To become a popular user, you must network frequently, create interesting and/or useful content and let people know where and how to follow you. These are easy tasks for marketers who already have some familiarity with social networking. Even if all you’ve ever used these sites for is to keep track of friends, you have many of the skills you need to market affiliate products through them.
To make sure that you get plenty of followers, create links to your social media profiles everywhere that you spend time online. This includes your blog, any marketing sites that you operate, in forums that you frequent and on most outgoing emails. With a sizable number of followers, social media makes it simple to keep your marketing message going out to a large and receptive group of potential customers for the products you want to promote.