Many network marketers fail when it comes to creating an automated marketing and sales process. This means that your visitors are properly funneled so that by the time you talk to them or work with them they are extremely qualified. This is no doubt due to the fact that network marketers simply are not used to being taught or teaching attraction marketing and automation. Network marketers are used to being taught the wrong things to do.
Most network marketers are used to the familiar advice of creating a warm market list and contacting those people to introduce your business to. Once you run out of people to contact you either go through the list again or try to add more names to the list. This advice along with most other advice is completely worthless. Especially now that the internet has advanced so much. With the old approach you would be lucky if you have built any type of business and still have friends after that nonsense.
Marketing online is easy, if you know how. Fortunately we have internet marketers to thank for the strategies already used that can drastically improve a network marketers business too. This can be called Internet Network Marketing and uses internet marketing techniques to grow ones network marketing business.
This is how to develop your automated marketing funnel to build a network marketing business. First you need your own squeeze or lead capture page to send visitors to (from your online advertising). This capture page needs to be focused on capturing your visitors name and e-mail address. This is important because this allows you to use an auto responder such as Aweber to follow-up with your prospect and build your contact list. If you were to advertise your main business site instead that would be a huge mistake because then you would not be building your list or improving your chances of making a sale. On your capture page you should have a picture of yourself so they can know they are working with a real person. However do not have other links or options on that page, simply have an opt-in form so they can request more information. It is also a good idea to offer your visitor something free in return for opting in. The best way to do this is to provide a free report, e-book, or just helpful information. People are always hungry for information that will help them.
Once they have inputted their name and e-mail your auto responder should start immediate follow-up for you. Your follow-up sequence should be about seven messages or more (one per day) and educate the prospect about yourself and the benefits of working with you and your team. People work with people who they like and trust. It is hard to come by great sponsors in network marketing so be the rare find that they are looking for. You would also then send them to your company site so that they can join your team. Serious prospects may then want to contact you, so you should provide them with your contact details so they can reach you… this is attraction marketing. Instead of chasing after them they are requesting information from you.
As you can see there are also many benefits to this approach. Instead of a visitor coming to your site with the choice to either buy or leave, they now can join your contact list and not be financially obligated at all. One of the major keys to becoming a successful marketer is building a large contact list. With a large contact list you virtually have customers on demand. These are highly valuable contacts who will be highly attentive to your future offers.
To Your Success,