If you think of your webpages as being a type of virtual billboard, social media is like the corner coffee shop. It’s not about one person or business sharing a message with followers who simply take the information and absorb it. If you want to truly understand your social media audience, you need to keep in mind that it is about conversations between real people. There are multiple conversations happening all the time, which is why social media gives businesses a unique opportunity to get to know their audience and interact with them to develop a relationship which will generate revenue.
Read MoreSocial Media Marketing
How to Understand Your Social Media Audience
by darrenolander on April 2, 2012
Are You Committing These Social Media Mistakes?
by darrenolander on February 1, 2012
When used properly, social media can be very effective medium to help you grow your business. You will want to proceed carefully, however, and make sure that you avoid committing these social media mistakes to get the most benefit from this strategy.
Read More5 Rules for Facebook Network Marketing Success
by darrenolander on November 28, 2011
Facebook is a very popular social networking site that is used by individuals and businesses alike. It receives a high level of traffic and can be an important part of your marketing efforts. Check out these five rules for Facebook for network marketing success to help you use this method effectively.
Read More5 Ways to Make Use of LinkedIn
by darrenolander on November 14, 2011
LinkedIn can be a very effective tool to help you grow your marketing business. If you use it properly, this networking site can help you find qualified leads and help you establish your reputation as an expert to your niche market. If you’ve been spending a lot of time on Twitter or Facebook, it’s well worth your time to explore your opportunities on LinkedIn.
Read MoreHow To Set Up A Listening Post For Your Market
by darrenolander on September 12, 2011
Wouldn’t it be great if you could know what people in your target market were thinking – as they thought it – at any time of day or night or year? Wouldn’t it be wonderful if you had immediate insight into the problems that plagued their lives, so you could figure out how to solve those problems and sell them the solution? And it would certainly be useful to know what people were saying about you, your business, and your products at any given time, right?
Read More4 New Tools to Measure Social Media Influence
by darrenolander on July 18, 2011
Social media marketing can get you the exposure, traffic, engagement and sales that you are looking for. Although social media influence can mean different things to different people, the general consensus is that your social media influence is your ability to have your messages seen, acted on and passed on to others. If you have a low amount of influence, you aren’t connected with enough people and don’t have enough respect in your niche community to make a measurable impact. As you grow your influence you’ll find it easier to get the results that you are looking for from social media.
Read More5 Steps to a Successful Facebook Fan Page
by darrenolander on June 20, 2011
If you’re not on Facebook, you’re missing out on a wonderful opportunity to reach out to your target market, become a trusted resource and, most importantly, make more money. With a Facebook Fan page you can create a centralized hub for your online business and connect with people who are interested in what you have to offer. Creating a fan page is now easier than ever. Here are five steps to setting up the right type of page so you can get the biggest return on your investment of time.
Read More5 Ways To Listen To Your Online Audience
by darrenolander on May 19, 2011
The people who make it farthest in online content creation are usually those who listen to their audience. Listening to your audience will give you ideas for content, products, and services that people actually need and want, and are thus more likely to buy. Listening to your audience also tends to grow your audience exponentially, as it will give your audience a sense that they matter and that they’ve taken part in something, which makes them more likely to share your website.
Read MoreSocial Media Scheduling
by darrenolander on April 25, 2011
With media that’s updated as often as social media is, timing can be crucial to helping you get the word out about your services, products, or promotions. The internet moves fast, and so an update can easily be left behind or swamped among other updates. Adding a strategic timing element to your social media updates can help to greatly reduce the chance that you won’t see any results and increase the results that you do see. For different social media networks and services, different timing strategies may be needed.
Read MoreTop 8 Reasons Your Business Needs to Be on Facebook
by darrenolander on February 25, 2011
In order to be successful online, you need a variety of different tools. Your website, your email marketing list and your Twitter account are all important tools but if you’ve been dragging your feet about starting a Facebook presence, now is the time to start! Facebook has become more and more important – and will continue to do so in the year to come. Not convinced? Here are eight reasons why you should be marketing on Facebook now and into the future.
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