5 Steps to Brand Yourself in Network Marketing

No matter what type of opportunity or business you’re involved in, there are other people out there doing it. That’s why it’s so important to brand yourself in network marketing. When people come looking for you online or want to work with you in your local community, you need to stand out from the pack. You need to show them why your solution, your opportunity and working with you is better and more important than working with someone else.

Branding is a marketing practice of creating a name that differentiates you from other people. Branding is not about drawing attention to yourself for no reason. It’s about keeping yourself current and relevant to the people that you most want to work with. It will influence other networkers to work with you as well.

By taking the time to brand yourself you’ll make it easier for people to like you, trust you and reach out to you. Here are five steps to branding yourself so you can stand out.

Step One: What do you stand for?

The network marketing company that you’re working for has something that they stand for – but you need to define what you stand for. Why are you in this business? Why do you care about helping others? What motivates you to work in your business? The heart of your marketing and how you interact with people lies in what you stand for. Once you define this, it will be a lot easier to stand out.

Step Two: Get clear on how you’re different.

This is another differentiator between yourself and others in network marketing. You are different from others – but how? Do you have an experience that makes you different? Do you have a particular approach that makes you different? Are you ultra organized? Super friendly? Extra knowledgeable? Even if you can’t think of anything that you’re especially good at, pick something and run with it! Make it your thing and you’ll be able to make an impact.

Step Three: Communicate what you stand for and how you’re different.

Once you’ve laid down the basics of your personal brand, it’s time to make sure that people know about it. One of the best ways to do this is with a personal blog. Blog about your network marketing opportunity and throw in references to what you stand for and how you’re different. Over time you’ll be able to craft a website that is uniquely you.

Step Four: Get active on social media.

There’s no better place to brand yourself than on social media. With social media, you’ll be able to connect with others on a personal and professional level and show them quickly and easily what you are about. Register profiles on Facebook, Twitter and LinkedIn and then get talking! Technology has made it easy to find people that you can connect with.

Step Five: Share things that fit into what you care about and how you’re interesting.

This fifth step will make it easy for you to communicate your brand through your blog and social media. Find resources and interesting content to share with others that fits into your passions. Through your sharing, people will be able to identify you and understand what you’re about.

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16 comments… add one
  • Hey Darren, great post here! Definitely important to brand ourselves in this industry and stand out from the thousands doing the same thing whether right or wrong. It's always important to know how to brand ourselves the Right way. Sometimes most people go over the edge and in return, this will ruin our image and people will start avoiding us. Great tips here buddy! Thanks for sharing this! Keep it up! 😀
    My recent post Sean’s Thoughts For the Week Ahead-5

  • great work Darren

  • Great post, reminds me of Magnetic Sponsoring, people simply follow people not ideas or businesses, so branding oneself is the ingredient for success in our industry.

    • That's right on – attracting people into your business is sooo much better than chasing people down!

  • hello Darren! on step 5, I can really relate to that one because I'm all into 'bats' [the flying mammals, not what you hit a ball with in baseball LOL] since I was around 7 yrs young, and so I'm always posting bat-related content on various social networks, to raise awareness, even though it has nothing to do with network marketing, or internet marketing, I still do it because I am passionate about 'them'. So much so that alot of my usernames have the word 'bat' in them, and I get asked all the time [for years now] online if I really like 'em. yes, I LOVE them!

    thanks for this post Darren – you are awesome as always…


  • Learning how to Brand Yourself is the MOST Important thing that you can do….

  • This is awesome informaton Darren. You are one of the best Netpreneur educators online today Darren.

  • Excellent tips! Share your success dream!
    My recent post How To Get More Conversions On Blog To The MAX

  • great post Darren, and I'd add one other step to the mix… "spend some money" 🙂

    we've found that spending some money on social platforms to brand and advertise ourselves has helped us tremendously to grow our businesses.

    we make a intentional effort to invest at least ten percent of our profits every month in pushing our branding to the next level, and our business has had some amazing growth since we've started this process.

    anywho, just thought I'd chime in. great job with the revamp of ListSurfing.com! I'm jealous. 😀

    • Thanks Brandon! Definitely great tip on spending money – totally agree, thanks for sharing!

  • Nice blog Darren, full of insight into how to market yourself. Thanks
    My recent post ZeekRewards

  • Good value right here man, nice post

  • Great post Darren,
    Absolutely, personal branding has made a huge difference in my online presence and business… It's about putting some real value in your business, serving your customers with your unique assets and creating long-term success around your passions and interests.
    Thanks for sharing these 5 steps!
    My recent post Why Network Marketers Shouldn’t Use The Company System!


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