Finding good ideas for blog posts can be challenging for even the most knowledgeable and experienced blogger. One effective strategy for finding something to write about is to use your analytics to help you find blog post ideas. It will help you to determine what types of long-tail keywords your site visitors are using to find your site.
Start by opening up Google Analytics and going to Traffic Sources. From there, you will want to go to Incoming Sources. Follow the menu down to Organic to see a list of keywords. Next, sort the keywords from highest down to lowest.
Study the list carefully. Since you know that Internet users are finding your site by using these terms, you will want to use them to work up some ideas for future blog posts. The idea here is to build on these terms to address issues or provide information that visitors to your blog will find interesting and relevant.
Make a List of Ideas
You can start by planning to build your blog posts around the long tail keywords as they appear on the list. Since you already know that these terms have brought visitors to your site, they can serve as a platform for your first batch of posts.
Use Internal Links to Your Advantage
Next, take the keyword list and start thinking of topics for related blog posts. One of your goals should be to keep visitors on your site rather than having them click onto one page and then moving on. An effective strategy for accomplishing this goal is to put up a cluster of blog posts on related topics and use internal linking to string them together.
Make Your Site Sticky
This strategy will help to make your site sticky, which should be one of your main online marketing goals. The longer you can keep visitors on your site viewing different pages, the more likely it is that you will be able to get them to sign up for your mailing list, buy your products or click on your ads.
When developing your ideas for blog posts using your analytics, make sure that you are providing your reader with information they will find interesting, educational or entertaining. If your readers aren’t getting something they can use out of reading your posts, they are going to move on very quickly.
On the other hand, when you give your readers something which will make them think or influence them in some way, Ideally your posts will generate several comments and start a lively discussion. Not all of them will resonate with your site visitors enough to get them to actually leave a comment, and you may be surprised at the types of issues which get people to take the time to comment. A thorough search of your analytics for organic traffic keywords will help you to get started.
How do you come up with blog post ideas? Share below.