What WD-40 and Gold Mining Taught Me About Marketing


What WD-40 and Gold Mining Taught Me About Marketing

Who would have thought that WD-40 or gold mining could teach us anything about marketing or making money online? Well once you hear the stories below you will begin to understand.

First of all, for those who don’t know, WD-40 stands for Water Displacement 40 and was originally developed by a man named Norman Larsen to repel water and prevent corrosion, but also has many other uses. What you may have not known is the meaning of the name. The 40 in WD-40 represents the 40th formula. It took Norman 40 attempts to result to a successful formula, which ultimately created a very successful product.

Before I go into the meaning of this let me tell you another true story about a man named Darby who years ago went to Colorado during the gold rush to find his fortune. He was going to dig and grow rich. So he staked his claim, bought a pick and shovel and went to work …

After weeks of digging he finally struck gold. He decided to go back East, borrow the money from family and friends, purchase the necessary machinery and equipment and with a few family members, went back to the mine. Darby brought in the first load that would take care of his debt and now he was ready for the killer profits. Then something happened, the vein of gold disappeared. They desperately kept drilling, but to no avail. Finally, they decided to quit.

They sold the machinery to a junkman for a few hundred dollars and went back home. The junkman called in an engineer to do a little calculating. The engineer discovered that the project had failed because the owners were not familiar with fault lines. His calculations were that the gold vein would be found just three feet away. Long story short, the junkman took millions of dollars of gold from the mine as he knew enough to seek expert advice before giving up.

As you can see, these two different stories come to different conclusions. In the WD-40 example Norman did not give up even after 39 attempts, and created a successful formula after the 40th try. In the gold mining story Darby made a very bold attempt indeed, and even did make success, but by quitting he lost out on millions of dollars in profit.

So what should we take from these stories? One of the most common causes of failure is to quit when you’ve experienced temporary setback or defeat. Every person is guilty of this at one time or another in their lives. Always remember that you can not fail unless you give up!

The first time you attempt something you need to expect it to be tough. Expect it not to work. But this should not be the end. The first day is always the hardest, just like when you start to exercise after being out of shape for a long time. Your first day running would be the hardest and unfortunately many people would give up after the first day. Make yourself struggle until you make it.

We can also learn from the junkman in the gold mining story. As I said earlier, he knew enough to seek expert advice. Many people’s lives are changed just because they take enough initiative to reach out to people who are in a place they want to be. Look at the people who are already successful and follow their lead. Ask them for help, do exactly what you are told to do, and don’t give up! Doctors go to school for seven years, yet some people give up after their first week of trying to make money online. Does this make any sense at all?

I’m going to leave you with this thought. Would you rather quit and stay unhappy at your job the rest of your life (maybe 40 years), or invest some more time in learning how to experience the huge benefits and joy of working for yourself? You probably already spend 40 hours per week dedicated to your job, so can’t you invest even a few hours per week to work towards a better future? It seems logical to me! Take gradual steps towards your goal, that’s all it takes. I wish you much success in overcoming your failures.

All the best,

Darren Olander
Network Marketing Consultant


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8 comments… add one
  • Great blog and an excellent message.

  • Hello Darren, Thank you for airing those stories. I have been trying to earn money online for over two years, and the amount of money that I have spent trying to do that, is many time more than what I have actually earned. I’m not giving up. I’ve just discovered something that I hope wil break the cycle. Erica

  • Great Stories Darren. I have tried for years to make money online, but everwhere I went I ran into MLM theives and scammers taking my money and deflating my dreams. To this day I still say it is impossible to make money through these programs unless you have extensive mailing lists and lots of money to advertise and a bit of a snake oil salesmen mentallity. Problem is, all you wind up doing is spreading more Dream killing scams to more good people. Lets face it, none of these products work the way they claim to, and the only way they make any money for you is to fool the next guy into buying it. Thats just unethical to say the least. I am not that kind of person, not for any price. Anyway, I finally am making money online and to do that I went back to the very basic principles of Business. Got a business license and tax ID and made my business legit. And now I buy products from real wholesalers and distributors and resell them for a profit on my website. No downlines, no crappy MLM scams, just real hard work and dedication. It’s the only way that I’ve found to make HONEST money on the internet. Theres No such thing as get rich quick unless you’re playing the Lotto and WIN!

  • Who said a young chap cannot have wisdom? I want to congratulate you on an article well researched and well written. Keep it up and you will make a good Internet Marketer of me yet. Thank you Darren for creating sites like AllNetworker Team and GRIN Team which can train our members so effectively to have success as well.

    Your friend, Matt.

  • Thank you so very much for the great story. I am at a point where I feel like giving up. Having people like you to help me makes things seem to go a little smoother. Keep up the great work and once again, thank you.

  • Again Darren, you excell.

    Interesting Three feet away was the topic of out Live Talk Show last week Beginners Marketing Class Talk Show

    Comment to Steve: “Anyway, I finally am making money online and to do that I went back to the very basic principles of Business. Got a business license and tax ID and made my business legit. And now I buy products from real wholesalers and distributors and resell them for a profit on my website”

    Believe it or not Steve if people will establish a strong BUSINESS Foundation First, develop Business Plan and Cash Flow projection; all business models will work.
    I have students On-line and Off-line, MLM, Direct Response,Direct Mail, Brick&Mortar and Manufacturing who ALL succeed because they Invested in their Education first, and then moved forward with their PLAN

  • Thanks for the comments everyone, I’m glad you enjoyed the article!

  • Hi Darren,

    Great article. Think and Grow Rich is a great mindset tool. Glad to see some of the lesson shared like this. I’ve actually just started it not that long ago and remember that story very well.

    Bill Rowe


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