A big part of your network marketing business will involve recruiting. You will need to be reaching out to prospects regularly to find people who are interested in becoming involved in your business venture. Before you talk to anyone else about the opportunity you are promoting, make a point of reviewing the company’s benefits. This simple step will help you improve your sign-up rate and help you grow your business.
When you are presenting your opportunity to a prospect, keep your focus on him or her. Your prospect will listen to your message, but he or she is approaching it from the point of view of WIIFM (What’s In It For Me). It may be tempting to get off track and start sharing your own experiences of working the business, but if your ultimate goal is to get the prospect to participate in your MLM business, you need to resist this urge.
A great way to start addressing your company’s benefits for better recruiting is to ask some basic questions which will allow you to learn some background information about the person you are speaking with. Everyone has a story, and most people like to talk about themselves. Taking the time to listen to someone telling you about the things that they have experienced and what they want to achieve will help you understand how best to explain the benefits of your opportunity to him or her.
If it’s been some time since you went over the documentation you are providing to a prospect, now is the perfect time to correct the situation. Since you are working in the business, your perspective will be different from someone hearing about it for the first time. Take some time to review everything that you are sharing with your prospects – your web copy, your e-mail messages, brochures and flyers. If it is something being used for prospecting purposes, go over it in detail now.
When you are going over the materials, put yourself in the shoes of a prospect who is reading them for the first time. Does what you are reading clearly state the benefits of choosing to work with your business? Are you presenting the opportunity in a fair manner which doesn’t minimize the effort involved in making it a successful venture or over-promising on the results your prospect can expect to achieve?
It’s perfectly acceptable to be excited about your opportunity and you should make a point of conveying your enthusiasm for it. The last thing you want to do is present yourself as a person who is putting out a lot of hype with no substance. Your prospect may be interested in what you have to say, but will still be cautious about committing to signing on.
Your job is to satisfy the WIIFM quotient to the prospect. One of the best strategies you can use to achieve this goal is to go back to basics and review your company’s benefits if you want better recruiting statistics.