There are literally hundreds of different opportunities all wanting a piece of you. Which ones will you give the light of day? I have compiled a guide to help you evaluate MLM companies and choose one that works for you, not what your sponsor says.
First of all, there are three criteria for fulfillment. You are obviously going to sponsor others into the MLM business of your choice. In order to guarantee that the people you sponsor are satisfied with their choices â€” and feel good about them â€” it’s essential for these three criteria to be firmly in place.
SAFETY â€” There’s little or no risk involved. They won’t lose their money (not risk a whole bunch, anyway), their health, their happiness, their friends and family, their reputations, their dignity, their status, their job, their self-esteemâ€¦ nothing will be worse than it already was.
EFFICACY â€” It does what it says it will do. It keeps its promises. It works! (This includes the company, the compensation plan, the products, the support systems, and the upline team.)
VALUE â€” The benefits are much greater than all of the conditions that had to be met to obtain them. (The difference defines their degree of fulfillment. If that difference is negative, it defines their degree of disappointment. Either way, it will make them want to tell others about how they feel!)
Most people consider themselves lucky to get two out of three when they buy or commit to anything. If you are fortunate enough to get all three out of three you have a fantastic start!
In addition, there are five factors to consider in order to properly evaluating each network marketing business opportunityâ€¦
1. The Company
The Company comes first in priority for one simple reason: if the company goes out of business, so do you.
Company failure is the single biggest threat to network marketers, because 90% of them fail in the first five years.
Check out the track record of the company owners and senior management. Have they been previously involved in failed companies? Do they have convictions for criminal or corporate offences, such as fraud? (Corrupt, incompetent or inexperienced management is still a major cause of company failure. Any decent company will be happy to be scrutinized.)
Start-ups of course are risky but they also can provide a high return because you can reach more people especially in the network marketing industry who havenâ€™t heard about it yet. Because of this I recommend getting your foot in the door by first focusing on one solid business to start a foundation, and commit yourself to it before quitting or expanding your portfolio so you have somewhere to work from.
Another word about companiesâ€¦ â€œDonâ€™t put all of your eggs in one basketâ€. Building multiple streams of income is the quickest and easiest way to creating a large income online. Once you have created a foundation create a secure income by adding on other income sources.
2. The Compensation Plan
The compensation plan is second in priority because 90% of network marketers fail to make money, despite their valiant efforts and hard work, and despite name calling (“quitters” or “losers”) by some upline ‘leaders’ and company managers.
The simple reality of network marketing is that most compensation plans are geared against the part-time marketer. They reward the company and the “heavy hitters” with mega-networks at the expense of the part-timers.
Beware, too, of “breakage.” This is the money that rolls up to the company when distributors fail to qualify for bonuses due to high group volume qualifications. Breakage can results in windfall profits to companies that can amount to as much as 50% of their net annual profits. This money rightfully belongs to the members.
3. The Products
The basic truth about products is thisâ€¦ they do NOT drive network marketing. Money does. It’s estimated that as many as 75% of most companies’ distributors don’t even use their own products because they can’t make enough money to buy them.
There’s a name in network marketing for people who are focused on products and prices. They’re called customers.
As an entrepreneur, you should be focused on marketing and margins, not products and prices.
While it’s crucial to have good quality, well priced, high demand, highly consumable products in network marketing, they’re what you carry in your business vehicle â€” they are NOT the vehicle itself.
Be wary of companies and network leaders who promote heavy emotional commitment to their products. Too often itâ€™s a cunning distraction to keep you from looking too closely at the first two factors â€” the company and the compensation plan.
Despite this fact, you should have 100% belief in the product, compensation plan, and company. In a perfect situation the products should be something you are excited to personally use and recommend.
4. The Support Systems
You need effective systems in place that can be easily and inexpensively duplicated, over and over again. Systems for lead generation, prospecting, presentation, sponsoring, training, communication, recognition and support allow you to focus on people and their needs. You don’t get bogged down by the workings of the systems. Systems for ordering products, shipping of products, payments and bonuses should be provided by the company.
5. The Upline Leadership Team
Committed, caring, supportive upline leaders are crucial to your early and long term success. They should have training programs, supervision and support strategies and systems, and they should be accessible to you and your downline.
You owe your upline leaders nothing but gratitude for helping you succeed. They, on the other hand, owe you and your people their livelihood â€” their incomes and lifestyles. They have an obligation to YOU, not the other way around. Don’t be afraid to ask for help â€” and demand to know their level of commitment BEFORE you decide to join them. (It pays to check them out with other downline members, too, to learn the reality of their fine sentiments and promises.)
Just a small tip before I end this. The scams and duds in network marketing (they’re never true network marketing, they only pretend to be to fool people) are easy to find â€” when you know how.
Here’s the realityâ€¦
They always create a FALSE vision of getting rich with NO time, NO effort and NO discipline required.
So anytime you encounter an â€œopportunityâ€ that tells you it can make you rich with no time, no effort and no discipline, you can be absolutely certain of one thingâ€¦ it’s a FAKE. Letâ€™s get real, would they need you if any of that was true? If it does work for some time, it is very short lived and is not a good strategy for long-term success.
In closing, it is still always better to get started right away instead of spending too much time lookingâ€¦ while you are out in the field you just may accidentally come across what you have been looking for!
To your success!
Network Marketing Consultant