Goal Setting: How to Plan for Success in Online Marketing

Online marketing is a continuous process that is increasingly complicated in its scope. The plan that you create now will certainly change over time, but having a specific plan will help you to stay organized and to stay motivated. If you want success in online marketing, you must take advantage of the many effective tools available to you online.

Identifying Your Market

No matter what you are selling, there is a demographic that is most likely to buy it. If you are marketing a website, consider the subject matter and who is most likely to be interested in it. Your demographic is your first consideration when developing your online marketing plan.

Different demographics are marketed to differently, and recognizing how your target demographic wants its information can help you to effectively market to the people who are your most likely customers. Tailor your language to your demographic, with shorter content for younger readers.

Mixed Media Marketing

The name of the game these days is to create a number of ways for people to easily access your information. Creating informational videos for YouTube is an effective way to spread your message. YouTube videos along with your site link can bring watchers from YouTube to your website, and the videos can be embedded on your website to provide an alternate way to receive your marketing message.

Another method growing in popularity is to create regular podcasts. This allows busy people to download your presentation and to listen to what you have to say anywhere they go. Podcasting allows you to market in a personal way, lending your own voice and personality to your message.

Sending out Twitter messages, updating your Facebook page and regularly writing blog posts are also helpful. They provide solid reminders to others of what you do and what you have to offer.

Links and Marketing

Part of marketing anything online is getting links published. No matter what it is, an affiliate link, a link to your website or a blog post link, you need that link spread to many websites. If it is an affiliate link, the goal is to make the link accessible to as many people from your identified demographic as possible. If you are marketing a website, the goal is to get links on websites with high page ranks in order to make your site rank higher.

Part of your plan should be creating those links on various websites. This can include article marketing to spread links to article directories. It can also include social bookmarking. Another part of your plan can be guest blog posts that you write for blogs that appeal to your demographic. The posts contain your link as well as interesting content that compels people to click on it.

Creating a Schedule

Part of your online marketing plan should be a regular marketing. Top marketing experts recommend creating or posting something every single day. This keeps your message going out and reaching more and more people. It also creates a greater number of links for your website, growing your page ranking and reader popularity over time.

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5 comments… add one
  • Great post Darren, thanks.


  • Hi Darren
    Great advice. I am on a steep learning curve on social media marketing. It is a fun way to go and a great strategy to add to the traffic generating methods I have successfully used. I love your products, Darren. My team system has a number of them embedded.
    The internet has a great way of regenerating itself and providing oodles of opportunities to create personal abundance. You have identified a number of them

    Speak soon

    Peter Chapman
    My recent post Internet Marketing Gurus – Do They Deliver

  • Hey Darren –

    Perhaps one of the biggest gains here is your final point (relating this to a marketing schedule for promotions) – creating a schedule. Especially when you combine affiliate marketing with safelist and viral mailers where you are allowed to promote on alternating days. Planning your projects and identifying which launches you are going to promote, with which sites, on which days will maximize your results and ensure that you get the most from your efforts.

    As you have stated this also has a huge impact on your results with content creation.

    Great post!

    My recent post Gary Vaynerchuk @GaryVee Building Your Personal Brand Within the Social Media


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