There’s no doubt about it – Google updates are something that all Internet marketers fear. After spending months (or even years) building up your backlink profiles and making sure that you’re maintaining good search engine rankings, a Google update can rock your marketing plans and leave you with a lot less income each month.
Unless you were under a rock for the past few weeks, you’ve probably noticed a change to the way that Google conducts your searches. The new search format, called “Google Instant” starts returning results for your queries even before you finish your search phrase. According to Google, these changes save the user time and help them deliver quality results faster. But what does this mean for your online marketing business? Here’s a quick guide to what you need to know about Google Instant so you can make the most of it in your business.