Link Popularity

3 Pieces of Content You Need to Market Your Business

by darrenolander on July 11, 2011

Content is essential to laying the foundation for your business and showing that you have what your target market wants to buy. Without content, you’re stuck. But there are so many types of content available, it’s impossible to tell what you should invest in. If you’re trying to get your business off the ground or just want to inject new life into your marketing campaigns, here are three pieces of essential content.

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Hurt by Google Panda? Here’s What to Do

by darrenolander on June 13, 2011

There’s no doubt about it – Google updates are something that all Internet marketers fear. After spending months (or even years) building up your backlink profiles and making sure that you’re maintaining good search engine rankings, a Google update can rock your marketing plans and leave you with a lot less income each month.

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There’s a simple formula for getting more traffic from the search engines – create more keyword rich backlinks. Google revolutionized the search game when they started to rank sites based on popularity, and other search engines followed suit. Today, search engines view backlinks as a count for popularity. The more links that you have to your website that say your site is about “natural dog food” the more likely you’ll be ranked for “natural dog food.”

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