6.5% optin rate on a Traffic Exchange?

Hey there friends!

Today I am going to reveal one of my most recent campaigns that only ran the last few days on Sweeva, a new social browsing traffic exchange.. and diagnose why it has worked so well.

Here is my proof:

I created “My Web Form 3” and didn’t give it a name cause I was lazy, but its basically the optin form I used exclusively for my page I advertised on Sweeva. The page for these results can be seen here.

Ok so let’s get down to the details.

Displays is how many times the page was shown to someone. In other words the page loaded 1,272 times.

Of those times, the optin form was filled out 83 times, resulting in a 6.5% conversion rate from viewing to optin.

Considering that this is for a traffic exchange where viewers are browsing to view many sites and only land on your page for less than 20 seconds, it’s stellar results.

Even more so, it was shown to a total of only 793 surfers, which means the final optin rate was a massive 10.5%, that’s over 1 optin for each 10 people! (a lot of people struggle to get that well on PAID traffic)

But the reason why I’m sharing this is to show you what you can learn from my approach.

Whenever I enter a new market (traffic source) I generally do the following things:

1. Identify the need or problem of the potential prospect

In this case I knew I had to provide something of value to Sweeva users. Well, I had learned some things about Sweeva that would be useful to others, and would help them better understand how to use it and get more benefit out of it.. so that was a perfect offer.

2. Either find a solution or create a solution for that problem or need.

(I created the video)

and

3. Deliver that through a compelling offer that will build my list, brand and value. (my capture page)

The result: Now over 83 added people to my list (after just a few days, and from just this ONE source) from providing REAL value and good karma.

Look, when you advertise somewhere you can take that approach and sniper in on the market and get real results (success is NOT an accident).

OR, you can take the shotgun approach like most people do and throw up a page and hope some people act on it. Honestly, I didn’t have to put a whole lot of effort into creating a video, so the value of my time was well worth it.

Also, the more value you provide to others the more value you will receive in return.. and the more profits πŸ™‚

All the best,

Darren Olander

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10 comments… add one
  • Cool Darren. I like reading what you have to offer because it truly is worthwhile. I quit Sweva because I hated seeing the same 20 sites and to watch idiots supposedly giving feedback was laughable. If you didn't use a splash page you got broiled, (unless of course you were Jon or Tim). I watched one guy pan my blog as having "too many words" and turn around and praise highly Jon's. I know that's how stuff works, but I don't need to participate in it. Thanks for the post Darren. I'm glad to be a happy subscriber.
    My recent post Inexpensive Home Business Solution

    Reply
    • Thanks Tom, I appreciate your comment! πŸ™‚

      That actually reminds me of one other important thing to point out. Feedback from users on Sweeva need to be taken lightly because when it boils down to it what really matters is the results.

      The thing about testing is it doesn't take into account human emotion, which is great because it can be measured and proved. Someone may say your page looks better with dark background, but if you test it with both white and dark and white is proven to get you more results.. well then obviously it would be bad to take their advice. On the other hand we also often find ourselves disappointed to find out that the way we liked best and thought was best wasn't actually best.

      So as much as feedback on Sweeva can be useful, nothing replaces testing it for yourself.

      Thanks again!

      Darren

      Reply
      • I agree with that Darren. I use splash pages quite a bit in TE's but to be honest, there is a reason I generally use my blog on it's own, it works as well as the splashes do, but it has to be optimized and fast (which it is). But you're right, sometimes what we like the best isn't always what works the best. That's something I have struggled with at times in my on line marketing career. Keep up the informative posts Darren. I look forward to them.
        My recent post Inexpensive Home Business Solution

        Reply
    • Thanks Tom, I appreciate your comment! πŸ™‚

      That actually reminds me of one other important thing to point out. Feedback from users on Sweeva need to be taken lightly because when it boils down to it what really matters is the results.

      The thing about testing is it doesn't take into account human emotion, which is great because it can be measured and proved. Someone may say your page looks better with dark background, but if you test it with both white and dark and white is proven to get you more results.. well then obviously it would be bad to take their advice. On the other hand we also often find ourselves disappointed to find out that the way we liked best and thought was best wasn't actually best.

      So as much as feedback on Sweeva can be useful, nothing replaces testing it for yourself.

      Thanks again!

      Darren

      Reply
  • Hi Darren
    I am on your list, but had I not been already I would have been another addition to your stats as I thought your splash was exellant and the video very informative

    Reply
  • Hi Darren, I sort of quit Facebook for awhile as not knowing any better and after being on Facebook for some time, I sent a reply to a person about the business I was in, and he replied and told me I should never do that . . . . ever. I knew it was okay to say something about your business but guess I didn't know all the rules. I was so taken aback by his reply that I deleted all my contacts and quit Facebook as I didn't want to get in trouble. In looking back, the guy had a huge ego and was a know it all, and I shouldn't have let him get to me like that, but I always try to do the right thing, so it was a very unpleasant remark that took me a long time to get over it. He even said he would "allow" me to keep emailing him on Facebook, but the "fun" if you will, with Facebook, just wasn't there anymore. I am now back on Facebook so if I do something wrong, please tell me.
    Warmly,
    Corinne Larimore http://www.goldpowerline100.com

    Reply
    • Hi Corrine,

      Even if you try to do everything perfectly, you won't please everyone… it's simply not possible. There definitely are some best practices when using social networks, like not blatantly promoting your business, but building relationships first. It's sort of like a don't ask, don't tell approach because people can get the feeling that you're only their "friend" to pitch them stuff, which is NOT what you want them to feel because value is a two way street.

      I applaud you for getting back on Facebook.. and don't worry.. 99% of people are in the same boat as you and don't know how to properly use social networks – so you didn't do anything horribly out of the ordinary. Don't let it scare you, just think relationships first, you can be surprised what kind of value that builds both ways!

      Reply
  • Hey Darren,

    What site are you using to create your webform and track your data?

    Brett πŸ™‚

    Reply

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